Found this little badge in the breakroom a while back. My guess is, if you’ve volunteered for UNC-TV during an on-air fundraiser, you may have received one of these or something like it. We always appreciate our volunteers and try to let them know it whenever we can.
When we are pledging live during our Spring Fundraiser, the studio is a buzz with activity. But when the day is done and the breaks are over, the staff and volunteers all go home and the lights are dimmed. All that’s left is an empty studio.
Public television viewers are well familiar with that regular occurrence, the on-air fundraiser. For years, the pledge drive has been a staple of the PBS revenue stream – that time of year when we come to viewers like you and ask for support. Often parodied, sometimes mocked, the fund drive is a necessary scheme to achieve our goals. However, what you see on your screen is only the tip of the iceberg. Hours of production, scheduling, meetings, planning – all of this goes into the final product. The station is often abuzz with excess activity during these pledge periods with talent and volunteers and special guests moving through our halls and into our studios. But behind the scenes … ah, that’s where much of the magic happens.
Here’s a shot of a white board used to plan an evening of on-air fundraising. What it all means, I can’t possibly say. But I guarantee that every scribble and every abbreviation means something to someone making pledge happen.
When you work in broadcasting, you are forced to think ahead. What to air, what to produce, what to acquire. With that in mind, I caught sight of this message on a white board in one of the offices here recently.
UNC-TV ended its latest on-air fundraiser earlier this week and trust me when I say what you see on your TV screen is just the tip of the iceberg. During these fund drives, the station is a beehive of activity with meetings, planning, scheduling and oh so many volunteers who drop by our RTP facilities to lend a hand.
However, when the cameras are off, volunteers and staff take a break and avail themselves of the catering spread provided and maybe take a few photos to post on social media. But don’t stray too far – the next break is just minutes away!
Here’s a shot seen outside the studio during last week’s North Carolina Night. As you can see the evening is almost over – five breaks down, one to go.
When our Festival pledge drive ended in March, we all got parting gifts. Well, maybe that’s too flip but someone (I’m still not certain who the responsible party is) left pens as a reward for everyone’s contribution to our annual fundraiser. It’s a nice gift and really goes to prove that each and every member of the UNC-TV family is a valuable part of Festival and their hard work is very much appreciated.